CARMEN SIMON, PHD
Branding Speaker, Executive Coach, Cognitive Neuroscientist, Founder of Memzy.
Carmen Simon, PhD is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works.
Carmen is the founder of Memzy, an agency that helps corporations use brain science to create memorable messages that influence customers’ decisions. Carmen has two doctorate degrees, one in instructional technology and another in cognitive psychology, and is a recognized expert in applying neuroscience to leadership, communication design, and customer engagement. Her most recent book, Impossible to Ignore: Creating Memorable Content to Influence Decisions, has been selected as one of the top books on persuasion. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Carmen Simon is a Silicon Valley entrepreneur, cognitive neuroscientist and speaker, addressing a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Dr. Simon also teaches at Stanford University and speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don’t act on it?
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